What are ‘Responsive Logos’ and Why are They the Way Forward?

  • Author: Ash' Burnham

The term ‘responsive’ gets thrown around in the world of design quite a lot. And simply put, it refers to things (logos, per say) that intelligently respond to their environments.

In web design, a responsive website is one whose content can dynamically adapt its content to the size and shape of the window or screen on which it’s being displayed. In logo design, a responsive logo is one that can dynamically adapt to its environment wherever displayed (i.e. when shown on a website, a business card, a letter head, a vehicle exterior etc.) by having its composition modified accordingly – while still managing to look good.

Responsive logos constitute elements that are versatile; elements that can be discarded, added, resized and repositioned accordingly. For example, a responsive logo might be made up of three elements (one being significantly more important and central to the brand than the other two) and in the case of being displayed in a certain environment will be able to have the two less important elements not shown, leaving the one main and most vital element behind to be displayed. This could be done for multiple reasons; one being that it could just simply look better and another being a case of space and not having enough of it to display all three.

Here are some examples of well-known brands who implement responsive logos;

responsive-logos-of-well-known-brands

The reason why responsive logos are so important, and the reason we’re quite partial to them here at Diony, is because they’re intelligent, versatile, cool and most importantly because they’re practical and modern. Or practical because they’re modern, I guess you could say. Modern in adapting to contemporary display settings.

In today’s world – with logos not merely being displayed on physical mediums but also on a wide range of digital devices ranging from smartphones and tablets to desktop computers and smart TV’s – it’s crucial that your logo looks good and matches its environment wherever it’s shown. Whether it’s a tiny favicon, a small app icon, a business card or a huge billboard, logos always need to look good and contextually adapt to suit the context.

Responsive logos ensure that is a reality.