Blog

Insights from the Studio.

Blog

Meet Bradley, Our Newest Designer – Diony, Hull Marketing and Design Agency

  • Author: Ash' Burnham

Joining Diony I’m Bradley, Diony’s new Designer! People like to call me the ‘grandad’ of the team but I assure you I’m young at heart. There isn’t a lot I don’t like as I’m quite an open book but if I had to be specific I’m a big fan of new technology, Japanese history and […]

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Sami Joins The Team – Diony, Hull Marketing and Design Agency

  • Author: Sami Yuksel

Who I am: I’m Sami, Diony’s new account manager. I am a proud Yorkshireman and an avid fan of Mixed Martial Arts. I am a firm believer in freedom of speech and freedom of expression. I like to keep active. In my spare time you can find me socialising, exercising and generally living the best life […]

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My Week’s Work Experience at Diony – Marketing and Design Agency Hull

  • Author: Jack

Diony very Kindly had me in their studio for a week’s work experience. Alistair welcomed me to the building and showed me around. The studio is very chilled out and there is such a friendly and motivated vibe in the studio. I also loved the green plant decor! For the first few days I worked […]

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My 8 Week Placement at Hull Marketing and Design Agency – Diony

  • Author: Jack

My Experience at Diony Diony have kindly allowed me to take part in an 8-week work placement opportunity to further my career progression and boost my employability. What I’ve been up to! My experience at Diony has been every educational. I’ve learnt about the fundamental aspects of web design and social media marketing. Although Diony […]

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Company Culture & Working as a Team: Why Synergy Matters

  • Author: Ash' Burnham

Company culture, as I’m sure most reading this blog will be aware, is essentially the personality of a company with regards to its workplace and how it operates. It encompasses the rules, expectations, values, ethics, routines, norms and mission(s) that a company may have. In this blog post, I want to talk a little about […]

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Good Content VS Bad Content

  • Author: Ash' Burnham

The importance of good content when it comes to building a brand should be obvious. It’s unarguably pretty damn important, that’s for sure! As intuition would have it, good content beats bad content any day. But what exactly defines good content with regards to building a brand? What does it really encompass? And what type […]

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What are ‘Responsive Logos’ and Why are They the Way Forward?

  • Author: Ash' Burnham

The term ‘responsive’ gets thrown around in the world of design quite a lot. And simply put, it refers to things (logos, per say) that intelligently respond to their environments. In web design, a responsive website is one whose content can dynamically adapt its content to the size and shape of the window or screen […]

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Why are Agencies So Expensive?

  • Author: Ash' Burnham

Marketing and design agencies are usually pretty expensive, right? …How come? Have you ever wondered why agencies – and freelance designers alike – tend to not charge according to man-hours but instead seem to have some kind of weird pricing model in place whereby they carry out evaluations, ask a bunch of questions about the […]

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Why is Good Design Important?

  • Author: Ash' Burnham

Do you value good design? Is it something you deem important? If you’re a business owner (or someone who actually works in design, of course) there’s some likelihood that you value design a little bit more highly compared with the average person as you’ll likely understand its benefits as far as branding, marketing and other […]

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Systemising a Business: What it Entails and Why it’s Crucial

  • Author: Ash' Burnham

Systemising a business, quite simply and believe it or not, is the act of putting systems in place. That’s literally it… Sounds simple right? Not necessarily, but it can be. Or at least the point of doing it is to ultimately make things simpler in the end. Systemising a business is all about making a […]

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Technology and Design: Mutually Influential

  • Author: Ash' Burnham

Technology, and design. Two different words with different definitions and yet two extremely similar and closely connected things if you think about it. ‘Technology’, when looked up on oxforddictionaries.com, is defined as “The application of scientific knowledge for practical purposes, especially in industry.” – whereas ‘Design’ is defined as “The arrangement of the features of […]

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Ash Starts New Job Role At Diony

Ash Starts New Design And Marketing Job Role At Diony

  • Author: Ash' Burnham

So today I was pretty stoked to spend my first day in my new job at the Diony studio! As the new kid no less… I was warmly welcomed upon my arrival and promptly offered a cup of tea (of course) before been shown around and set to work. I spent my day in the […]

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Journey So Far: Aaron Conroy

  • Author: Alistair O'Sullivan

My 3 month placement here is almost over! Working with Diony has been a positive journey, not only for myself but for all involved. It’s been a great three months and I’ve learnt a lot from everyone on the team, and I look forward to staying on part time. I was invited to work with […]

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Geometric Type: Is it dead?

  • Author: Alistair O'Sullivan

“The use of geometry (geometric type_ in both graphic design and type design has grown in 2017,” says Lee Fasciani, founder and director of Territory Projects, a sister company to Territory Studio specialising in brand and digital. “The use of Helvetica used to happen in cycles – largely driven by the lack of alternatives (notwithstanding […]

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company culture people working together

Remote Working And The Cloud In 2018

  • Author: Alistair O'Sullivan

Remote working has become more than a trend in recent years. In 2018, it represents a bona fide shift in working patterns and something that many of the best candidates now expect. 68% of graduates, for example, weight a potential job more favourably if there is an element of remote working involved. And remote working […]

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A Risk-Averse Culture

  • Author: Alistair O'Sullivan

People are generally not all that happy about risk. As Nobel Prize-winning psychologist Daniel Kahneman has written “For most people, the fear of losing $100 is more intense than the hope of gaining $150. [Amos Tversky and I] concluded from many such observations that ‘losses loom larger than gains’ and that people are loss averse.” […]

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Human Nature, Human Nurture

  • Author: Alistair O'Sullivan

The human element is a criterion that will never diminish. Our relationship with our clients is very important to the way we conduct ourselves. There are certain nuances within the interactions we perceive that help us shape their requirements in a way that cannot be conducted via digital software. The client-business relationship is incredibly important. […]

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Face-to-Face (Why it’s on top)

  • Author: Alistair O'Sullivan

Face-to-Face Marketing (F2F) is the act of directly marketing to potential customers through in-person communication. As a branch of field marketing, it encourages meaningful brand-positive interactions through client meetings, sales events, product demos, in-store visits, and event attendance. Face to Face marketing is sometimes used synonymously with experiential marketing.However, this form of marketing is more […]

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How Will GDPR Affect You?

  • Author: Alistair O'Sullivan

Download the official ICO GDPR checklist here: Download In May this year, Europe’s data protection rules (GDPR) will undergo their biggest changes in two decades. Since they were created in the 90s, the amount of digital information we create, capture, and store has vastly increased. Simply put, the old regime was no longer fit for […]

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B2B LinkedIn Sales

  • Author: Alistair O'Sullivan

What is B2B? According to Harward Business Review 91% of the time, cold calling doesn’t work and only 2% of your cold calls result in an appointment (digitalistmag.com, 2015). B2B. It’s a hard to think about the fact that you have to turn 50 calls before you manage to get a single meeting appointment with […]

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Not Using A CRM? You Should!

  • Author: Alistair O'Sullivan

A CRM for lead generation and client management is essential within an agency. CRM’s (Customer Relationship Management) helps you organise potential prospects, clients, warm and cold leads, and previous customers.   Rather than writing all your notes down, hoarding a bunch of business cards from networking events and generally wasting time, you can just input […]

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What are referral sales and why do you need them

  • Author: Alistair O'Sullivan

What does referral sales really mean? Referral sales means closing your new and current customers on the concept of introducing you to other companies that are likely to need the solution you’ve built. Why are referral leads better? No outbound lead you could ever generate in any other form will ever have the same quality […]

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5 Ways To Stay Human In An Automated Industry

  • Author: Alistair O'Sullivan

Show Your Personality Personality and being human is what makes a brand stand-out from the crowd, and you should never be afraid to stand-out. Customers buy from those they like and trust, if your brand has no personality how will these customers relate to you? Showcase your brands personality in your marketing efforts online and […]

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Is Marketing A Dying Industry?

  • Author: Alistair O'Sullivan

Is marketing on its way to being irrelevant? Are we losing the very thing that allows marketers to flourish in the first place? Our Humanity Or is it about to become more important and effective than it ever has been? We are living in the era of the consumer. An era where all customers have […]

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Linkedin Groups for Building a Mailing List

  • Author: Alistair O'Sullivan

Linked in: The Lead Generation Machine! Is mailing on linkedin over looked? We think! Ask a new connection. When someone requests to link with you, mailing them a message is a good idea. Let them know it’s nice to meet them and that you’re happy to answer any questions they have. Invite them to download […]

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What Is Search Engine Optimisation and How Does It Impact Your Business?

  • Author: Alistair O'Sullivan

SEO, short for Search Engine Optimisation, is an ever going, ever expanding set of actions to take to make sure your website shows up at the top of your search engine of choices results page. For any business owner it is crucial to have a online presence, and if you have an online presence then […]

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Why Bother Investing In Project Management Software?

  • Author: Alistair O'Sullivan

Okay okay, so why the hell would you bother spending your hard earned income on project management software like basecamp when you’re ‘doing fine’ without it?  Because of us, duh! Kidding! I’m going to use Basecamp as an example, as that’s what we currently use, and I’d like to point out that his is NOT […]

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Finishing Our Year Of Being on Film

  • Author: Alistair O'Sullivan

The year started off well with an exciting film opportunity to be followed throughout the entire year of Diony, recording and archiving our progress as a small start up with one small documentary styled video every 2 months. Looking back on the past year, at these videos, we have a whole new perspective on things. […]

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Will’s First 9 Months at Diony Creative

  • Author: Alistair O'Sullivan

What do me and Kanye West have in common? I am also a college drop out, however over here in the UK it has a different meaning.

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Business: Our Start-Up Video Blog Ep.3

  • Author: Alistair O'Sullivan

In early 2017 we were chosen as a Hull Business Start-Up to be filmed throughout the City Of Culture year that shows the ‘Warts and all’ journey of what it’s like to be young person starting up and running a business in one of the UK’s most competitive industry’s

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A Year at Hull’s Newest Start-up Incubator Space

  • Author: Alistair O'Sullivan

Today is our first birthday at Onesixone Hightstreet – Hull’s newest and most successful business start-up incubator space established for young entrepreneurs between ages 18-30 and their start-up business.

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goodwin A Year at Hull’s Newest Start-up Incubator Space

‘Moving Forward’ ENRG – Goodwin Video Blog 2

  • Author: Alistair O'Sullivan

Earlier in the year we were chosen as a creative start up by The Goodwin Trust and The Arts Council to be filmed throughout 2017, to show the growth, successes, and ups and downs of setting up and running a business in the aim to turn a passion into a career.

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Sales – Why People Buy

  • Author: Alistair O'Sullivan

Buying and selling happens every second of every day. But WHY do people do it? The simple answer to this question would be… Everyone is motivated by two things: To make a gain, or avoid a pain.

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12 Months Of Being Filmed

  • Author: Alistair O'Sullivan

In with a bang, to say the least! The buzz word ‘2017’… or buzz number… whatever… is certainly having it’s impact on Hull and it’s businesses, us being one of them!

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From Uni Drop out to business Start Up.

  • Author: Alistair O'Sullivan

Blogs are a dime a dozen, no one really reads a blog unless it’s about some sort of gossip or 5 top tips on how to wax your… but anywhoo we’re starting one anyway.

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