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Marketing in a crisis, by Marketing Agency Diony

Marketing in a crisis: slow it down, or ramp it up?

  • Author: Alistair O'Sullivan

Marketing in a crisis In recent times, the situation and the unexpected disruptions caused by the COVID-19 pandemic has caught all of us off guard. Nobody knows bad things will get from here. We’re witnessing a horrific event not just across the UK but the entire world. How we respond to COVID-19 is paramount and […]

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How to adapt your marketing through COVID 19

How to adapt through COVID 19

  • Author: Bradley Pawson

How to adapt your business around COVID 19 The spread of COVID 19  is developing rapidly, leaving many small & large business owners uncertain about their future. There is no denying that COVID 19 will  have a significant impact on most businesses. Unfortunately, it seems these worries are justifiable, but there are certain actions you can […]

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Brad-Design-Computer-Blog-Image

The Co-Existence of Design and Marketing

  • Author: Bradley Pawson

Design and marketing  The role of design can be in many different formats. Primarily, it is to tell the unique story of a brand and keep helping to build the brands credibility. Design is more than just a logo or visuals. It’s about being the gel that connects your brand to your business and more […]

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SEO Agency Hull, Digital Agency, SEO Marketing Hull

Danilo, Our SEO Exec – ‘My Past Year at Diony’

  • Author: Danilo Halvorsen

My Past Year’s Experience at the SEO Agency in Hull So, who am I?  What is it that I do?  Well… that’s a good question – It’s a question that a lot of people tend to ask when looking to invest into this sort of marketing. So, when somebody asks who am I and what […]

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Interrupting The Internet – Causing Ripples With Content

  • Author: Bradley Pawson

How do you make your mark on the online digital world? What really sets you apart from the rest?  The answer. Be different.  Many new brands and businesses tend to follow the same guidelines. In this era, they need to be utilising everything in order to make their brand stand out from the rest.  Design  […]

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Is Social The New E-commerce?

  • Author: Danilo Halvorsen

What is social e-commerce? Social e-commerce is businesses and brands pushing or selling their products on social media platforms. It’s here and it’s now Social media is with us wherever we go; in our hands, pockets or at our desks. Resulting in businesses now pushing ad optimisation and their own social media marketing strategies accordingly. […]

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Why Consistency is Key in Marketing

  • Author: Bradley Pawson

Firstly, marketing consistency helps to build brand awareness that will ultimately allow the traffic and customers to easily recognise your brand. Whether it is social media and blogging, to responding to customer reviews and replying to emails, your content needs to maintain a consistent voice, tone and style. Plan ahead and you’ll never fall behind […]

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How Does CRO Help Online Businesses Develop And Grow

  • Author: Bradley Pawson

Brief overview of CRO CRO (Conversion Rate Optimisation) is the funnel that turns potential leads and traffic into customers.  Using analytics and user feedback to improve the running and performance of your website, CRO means figuring out what users are looking for when they arrive at your site. In addition, where they navigate and stay away […]

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Digihull - Digital Marketing Events Hull.

DigiHull – A newly launched digital event for Hull’s business community

  • Author: Danilo Halvorsen

What is Digihull?  Digihull is a new up-coming event set up by some of the regions leading agencies, allowing a unique insight that will enable business owners and marketing managers to take actionable knowledge away to apply to their own business. Why are we doing this?  In a nutshell, we want businesses in Hull to […]

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The Importance of Web Audit and System Implementations.

  • Author: Danilo Halvorsen

What is a web audit?   An audit will give you a chance to inspect all aspects of your website’s framework and infrastructure through an analysis. A website audit is an analytic process to identify, improve or rectify issues from the website. Based on the results of the audit, it will then make recommendations to […]

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How To Get Found Online

  • Author: Bradley Pawson

Making a catch in the sea of business Planning and producing an excellent marketing strategy plan for your business, will be imperative to the success of its future. Coming across websites on Google sounds simple enough. However, there is constant work behind the scenes to get that result. The main goal is to increase brand […]

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Don’t get tackled before a goal

  • Author: Alistair O'Sullivan

Success doesn’t happen overnight. It takes time, commitment and a never ending cycle of overcoming challenges. Therefore, having a goal in place with a well prepared marketing strategy is paramount to success. However, many people have failed by trying to taking short cuts and hope for the easy option.  Preparation and following procedures that you […]

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Organic vs Paid Search. Who Wins?

  • Author: Danilo Halvorsen

What is organic search? Organic search is a search engine scanning the relevance and quality of your content and relaying that information thus placing you a specific order. As web page listings are influenced by content factors, maintaining a strongly optimised website with a relevant up-to-date keywords is paramount. The internet never sleeps and by […]

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Ad Optimisation, Place Your Ads. Enjoy The Returns.

  • Author: Alistair O'Sullivan

More than just an Ad… Ask yourself, is it important to learn about Ad optimisation? Absolutely. In this day and age, businesses are using ads across all platforms to promote themselves and brands. In addition, this is now becoming more apparent on social media and this is where most people spend their free time. The […]

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Diony-Insights-Podcast-Blog-Image

Diony Insights Podcast – An all new unique understanding of the marketing world.

  • Author: Alistair O'Sullivan

We’re super excited to begin our new Podcast series! This new feature will allow us to provide disruptive and unique insights into the fast growing world of marketing, tech and some of the regions most reputable business leaders and experts in their field. Why are we doing this? As a team we have decided that […]

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2020 – The Future of Marketing

  • Author: Alistair O'Sullivan

How will marketing change in 2020? Artificial Intelligence  When we think of Artificial intelligence, the first thing that comes to mind is Arnold Schwarzenegger with his legendary “I’ll be back” quote. However, in the aspect of digital marketing, AI isn’t at all that intimidating! AI is now being integrated into our everyday lives. For example, […]

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How Heat Mapping Your Website Can Up Your Revenue

  • Author: Alistair O'Sullivan

Finding the source Heat mapping is a visual aspect in which online businesses are able to see where and what traffic is viewing the most on their websites. As a result, heat mapping can be used to show where users have clicked on a page. In addition, how far they have scrolled down a page. […]

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Our New Agency Partnership with GO!

  • Author: Alistair O'Sullivan

Empowering The UK’s Marketing Community For Mutual Success And Unrivalled Customer Acquisition Who are “GO!”? With the company only being active for just over 12 months, this consultancy agency is helping more brands connect with talented, credible agencies. GO! Specialise in connecting progressive brands with specific needs to certain agencies. Working closely with brands such […]

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Meet Sam, Our Newest Team Member – Diony, Marketing and Digital Agency

  • Author: Danilo Halvorsen

New Beginnings Starting work with the digital agency Diony is definitely going to be a new and exciting chapter!  22 years old and eager to get stuck in. It was a complete different end of the spectrum and leap of faith from previous job roles, but now Alistair has welcomed me to the team to work […]

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Brand Management Hull, SEO Hull, Google Ads Hull

Brand: The Importance of Credibility

  • Author: Danilo Halvorsen

Why Is Credibility Important For A Brand? As a brand, there are many aspects of marketing you need to consider. Marketing the credibility of your brand is certainly one of them. As a branding agency we can assure you that without credibility your brand will struggle to secure customers, never mind retain them. Making it […]

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Brand-Is-More-Than-Just-A-Logo - Branding Hull

Brand Is More Than Just A Logo

  • Author: Bradley Pawson

What Is A Brand? “Brand” is a word I believe that is often misconceived and never really understood by most business owners. Its we have a logo, that is us, we are the best in business but unfortunately it isn’t that simple. Here are the fundamentals of just how importance branding can be. A strong […]

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Content-Marketing, Web Development Hull, SEO Hull

Content Marketing: Do we need it?

  • Author: Danilo Halvorsen

For many, Content is one of the most important aspects of Digital Marketing. But do we really need a Content Marketing strategy? Well yes, it’s actually quite important that you have one.   And here’s why… About Content Content is made up of various different marketing methods. The main forms of content being visual, textual […]

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Marketing Company Hull, Advertising Hull, Web Development Hull

The Mechanics of Marketing

  • Author: Danilo Halvorsen

What is Marketing? Marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Marketing consists of an abundance of different activities / processes. Used for creating, communicating, delivering, and providing incentives of value to your audiences – to improve partnerships and customer relationships. Often through strategy led […]

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FEO 360, Business Hull, Marketing Hull

Progressing Our Business With FEO 360

  • Author: Danilo Halvorsen

Business Progression: Our Business Journey with FEO 360 “Personally, i think FEO 360 is an absolute no brainer. Especially for emerging businesses looking to develop and grow. As a growing business, it’s been a real eye opener to see how we can plan, scale, increase revenue and manage our time more effectively” Alistair O’ Sulivan […]

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Branding Agency, Marketing Hull, Online Retail

Brand Vs Sales

  • Author: Bradley Pawson

The Never Ending Debate This question underlines the topic of understanding what you want to be remembered for, an experience or a sale. Understanding the difference between the two is a great step forward for your business. A lot of people will compare the “Brand vs Sale” argument to big companies. Companies such as Apple, […]

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Social Media Agency Hull, Design Hull

Get Social: The Perks and Tips to Good Quality Social Media Marketing

  • Author: Danilo Halvorsen

Are you falling behind your competitors when it comes to Social Media Marketing? Social Media Marketing isn’t just about posting a brand-new selfie or scrolling endlessly at cute cat videos. It’s an obvious statement but a statement which many people and business owners still see. Seeing it as a pointless comedy show. Social Media is […]

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Web Development, Design Agency, Web Design Hull, SEO Hull

Web Development and Design Trends 2019

  • Author: Danilo Halvorsen

With generation Z now fully accustomed to the digital world, the demand for digital advancement is essential. For the vast majority, interacting with technology has become second nature. Which means any digitally invested businesses will have a lot more pressure on their Web Development and Design. And here’s why… with technological advancements forever being developed […]

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progressive web apps, SEO Marketing Hull, SEO Hull

Progressive Web Apps – SEO Marketing Advice

  • Author: Danilo Halvorsen

What is a PWA? What are PWAs? These are Progressive Web Apps, this is basically a responsive website that functions just like a native app (a software program for a particular platform). However, unlike a native app a PWA doesn’t actually need to be downloaded. Instead the PWA can be saved to your phone in […]

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Filming, Advertising Agency Hull, SEO Marketing Hull

Why Video is one of the Best Ways to Improve your Website and Digital Marketing

  • Author: Alistair O'Sullivan

Why Video? Video is becoming more and more relevant in modern day marketing, because of a constantly changing and shifting digital age. Brands have to be more disruptive than ever, pushing new ways and methods of modern marketing in order to stay relevant and at a competitive advantage – Video is a great example of […]

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Website Design Hull, Web Design Hull, Social Media Marketing Hull, SEO Hull

The Working Wonders of Website Design

  • Author: Danilo Halvorsen

Website Design Hull Website Design is a universal skill that is applicable in all locations. Whether it’s Website Design in Hull, Leeds or London, they all follow the same principles. Which is why standing out and creating a disruption has become increasingly difficult over the years. When it comes to design, Diony is a place […]

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Google Ads, SEO Marketing Hull, Advertising Agency Hull, SEO Hull

Google Ads… No brainer.

  • Author: Danilo Halvorsen

When people talk to me about having a real competitive advantage, the first thing that comes into my head is Google Advertising. Google Ads are at the absolute forefront of basic marketing for pretty much any business. It’s where people are literally typing in your product or services onto Google and your website is prioritised […]

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Website Visibility, Office, SEO Marketing Hull, Digital Marketing Hull

Getting Searched in the SERPs – Improving Website Visibility with SEO

  • Author: Danilo Halvorsen

What is a SERP and How does it affect me? Before we get onto website visibility we need to ask ourselves a question. What is a SERP? To keep it simple, it’s the results page on Google. More specifically it stands for ‘Search Engine Results Page’ because that’s what Google is – a search engine […]

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Danilo, SEO Agency Hull, SEO Hull, SEO Marketing Hull

Meet Danilo, Diony’s new SEO Enthusiast – Diony, Digital Marketing and SEO Agency Hull

  • Author: Danilo Halvorsen

Who Am I?  I’m Danilo, the new SEO specialist for Diony. I’m a bit of a geek. Enthusiastic in all technological fleets, which inevitably brought me to Digital Marketing. When I’m not getting websites to page 1, I’m listening to music and being social.  What were your first impressions of Diony? My first impressions of […]

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Elle, Work Experience, Marketing Agency Hull

My Weeks Work Experience at Diony – Marketing and Design Agency in Hull

  • Author: Bradley Pawson

I’m Elle, I’m 19 and I am currently an undergraduate Computer Science student, at the University of Hull. Aspiring to work in website design and front-end development. I was a given the opportunity of a weeks work experience at Diony. I was so thankful and couldn’t wait to get to work, as industry experience is […]

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Iphone, Web Marketing, Mobile for Websites, Mobile Responsive

The Importance of Mobile for Websites

  • Author: Bradley Pawson

Intro This goes without saying but I feel that businesses, especially small businesses, need to be constantly reminded on the importance of mobile web optimisation. When it comes to their website, whether it be a small business or a multi-national brand, we now live in a world where over 5 billion people own a mobile […]

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Diony, Marketing Agency Hull, Website Design Hull

Hull Marketing Firm Sees Further Investment and Expansion to Larger Premises | Diony

  • Author: Jack

Hull based digital marketing, web and online retail agency, Diony moves to the top floor of their current old town city centre location. Moving into the largest space in the building, as they end their second year of trading. Along with further investment into staff and infrastructure. Delving into 2019 “As a young business, we’re […]

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Linkedin, Social Media Agency Hull, Social Media Marketing

What’s Happening To LinkedIn?

  • Author: Sami Yuksel

Is this Facebook? If you use LinkedIn – you’ll no doubt have seen this a lot recently, you may agree, you may cringe; either way – it’s there. What’s that? A bear waving at you? Someone saying how proud they are of their kids? Kevin, the ‘business guru’ sat taking videos of himself in his car […]

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Bill the Butcher, Social Media Marketing Hull, Diony

Don’t be a Bill the Butcher – Social Media Marketing, what can it do for your business?

  • Author: Sami Yuksel

Don’t be a ‘Bill the Butcher’. Are you falling behind your competitors when it comes to Social Media Marketing? Remember that scene in Gangs of New York where Bill the Butcher unleashes another tirade? This scene has always stayed with me and it’s because of the reply to Bill’s rant. In a nutshell it is […]

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Marketing Hull, Branding Agency, Hull City Ladies FC

Our Official Key Partnership With Hull City Ladies FC | Diony

  • Author: Alistair O'Sullivan

Well, this just happened! We’re thrilled to announce that Diony are official marketing partners of Hull City Ladies FC. Hull City Ladies need no introduction. For those that are unfamiliar with they; they are an ambitious and driven local women’s football team. That strive to nurture local talent in the region. Aiming to be a […]

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Design Agency, Branding Agency, Marketing Agency Hull

Meet Bradley, Our Newest Designer – Diony, Hull Marketing and Design Agency

  • Author: Bradley Pawson

Joining Diony I’m Bradley, Diony’s new Designer! People like to call me the ‘grandad’ of the team but I assure you I’m young at heart. There isn’t a lot I don’t like as I’m quite an open book but if I had to be specific I’m a big fan of new technology, Japanese history and […]

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Sami, Marketing Company Hull, Design Agency

Sami Joins The Team – Diony, Hull Marketing and Design Agency

  • Author: Sami Yuksel

Who I am: I’m Sami, Diony’s new account manager. A proud Yorkshireman and an avid fan of Mixed Martial Arts. I am a firm believer in freedom of speech and freedom of expression. I like to keep active. In my spare time you can find me socialising, exercising and generally living the best life I possibly […]

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Design Agency, Marketing Hull, Social Media Marketing

My Week’s Work Experience at Diony – Marketing and Design Agency Hull

  • Author: Jack

Diony very Kindly had me (Shona) in their studio for a week’s work experience. Alistair welcomed me to the building and showed me around. The Studio’s very chilled out and has such a friendly and motivated vibe to it. I also loved the green plant decor! For the first few days I worked on a […]

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Marketing Hull, SEO Agency Hull, Design Agency

My 8 Week Placement at Hull Marketing and Design Agency – Diony

  • Author: Jack

My Experience at Diony Diony have kindly allowed me (Nathan) to take part in an 8-week work placement opportunity. To further my career progression and boost my employability. My experience at Diony has been very educational. I’ve learnt about the fundamental aspects of web design and social media marketing. Diony consists of a small team […]

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Teamwork, Synergy, efficiency, creative agency

Company Culture & Working as a Team: Why Synergy Matters

  • Author: Danilo Halvorsen

Company culture, as I’m sure most reading this blog will be aware, is essentially the personality of a company. With regards to its workplace and how it operates. It encompasses the rules, expectations, values, ethics, routines, norms and mission(s) that a company may have. In this blog post, I want to talk about why I […]

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Content Marketing, Digital Marketing Hull, Branding Agency, SEO Hull

Good Content VS Bad Content

  • Author: Ash' Burnham

The importance of good content when it comes to building a brand should be obvious. It’s unarguably pretty damn important, that’s for sure! As intuition would have it, good content beats bad content any day. But what exactly defines good content in regards to building a brand? What does it really encompass? And what type […]

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Responsive Logos, Web Design Hull, Design Hull, Ecommerce Hull

What are ‘Responsive Logos’ and Why are They the Way Forward?

  • Author: Danilo Halvorsen

The term ‘responsive’ gets threw around in the world of design a lot. And simply put, it refers to how they intelligently respond to their environments. In web design, a responsive website is where the content can dynamically adapt. This can be to the size and shape of the window where it is on display. […]

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Agencies, Expensive, Marketing Agency, Digital Agency

Why are Agencies So Expensive?

  • Author: Ash' Burnham

Marketing and design agencies are usually pretty expensive, right? …How come? Have you ever wondered why agencies – and freelance designers alike – tend to not charge according to man-hours? Instead seem to have some kind of weird pricing model in place whereby they carry out evaluations. Asking a bunch of questions about the client […]

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Web Design Hull, Ecommerce Hull, Design Agency

Why is Good Design Important?

  • Author: Ash' Burnham

Do you value good design? Is it something you deem important? If you’re a business owner, or someone who actually works in design, there’s some likelihood that you value design. Probably a little bit more highly compared with the average person. As you’ll likely understand its benefits as far as branding, marketing and other “businessey” […]

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Digital Marketing Hull, Systems, SEO Hull

Systemising a Business: What it Entails and Why it’s Crucial

  • Author: Ash' Burnham

Systemising a business, quite simply and believe it or not, is the act of putting systems in place. That’s literally it… Sounds simple right? Not necessarily, but it can be. Or at least the point of doing it is to ultimately make things simpler in the end. Systemising a business is all about making a […]

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Technology and Design, Digital Marketing Hull, Design

Technology and Design: Mutually Influential

  • Author: Ash' Burnham

Technology, and design. Two different words with different definitions and yet two extremely similar and closely connected things if you think about it. The word ‘Technology’, when looked up on oxforddictionaries.com, defines as “The application of scientific knowledge for practical purposes, especially in industry”. Whereas the Word ‘Design’ defines as “The arrangement of the features […]

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