STRATEGY

WHAT WE DO

Defining goals, understanding their customers and clarifying their purpose are how we work with companies that are evolving or new to the industry.

POSITIONING

How do you want a customer or even a competitor to percieve your brand? Brand positioning helps to establish an emotional connection with your customers, making it truly the heart of what yours is. We work together to clarify and define the brand, it’s benefits, competitive advantages and what it means to your target market.

USER PROFILES & JOURNEYS

By starting with the customer’s journey and understanding of the different types that are out there for your company, we can then understand their true needs of how they can interact with your brand. Predicting and informing how they are navigating through it through an insight into their functionality and user behaviour.

CUSTOMER REVENUE & SEGMENTATION

In order to identify unfulfilled needs and turn them into a competitive advantage, we examine the behaviours, motivations, and frustrations of specific groups within a target market. Making segmentation a powerful tool for discovering customer needs and potential for growth.

BRAND ATTRIBUTES

Attributes are what allow us to identify brands. They reveal it’s personality, physical traits through imagery, functionality, language, actions and assumptions. They are the characteristics that describe the unique qualities of your brand.

COMPETITIVE AUDIT

This process allows you to better understand the market, target customers more effectively and make intelligent decisions about how to grow your brand. Making a thorough competitive analysis is essential for any emerging or evolving business.

READY TO TALK?

12 + 2 =

STRATEGY

Defining goals, understanding their customers and clarifying their purpose are how we work with companies that are evolving or new to the industry.

POSITIONING

How do you want a customer or even a competitor to percieve your brand? Brand positioning helps to establish an emotional connection with your customers, making it truly the heart of what yours is. We work together to clarify and define the brand, it’s benefits, competitive advantages and what it means to your target market.

USER PROFILES & JOURNEYS

By starting with the customer’s journey and understanding of the different types that are out there for your company, we can then understand their true needs of how they can interact with your brand. Predicting and informing how they are navigating through it, through an insight into their functionality and user behaviour.

CUSTOMER REVENUE & SEGMENTATION

In order to identify unfulfilled needs and turn them into a competitive advantage, we examine the behaviours, motivations, and frustrations of specific groups within a target market. Making segmentation a powerful tool for discovering customer needs and potential for growth.

BRAND ATTRIBUTES

Attributes are what allow us to identify brands. They reveal it’s personality, physical traits through imagery, functionality, language, actions and assumptions. They are the characteristics that describe the unique qualities of your brand.

COMPETITIVE AUDIT

This process allows you to better understand the market, target customers more effectively and make intelligent decisions about how to grow your brand. Making a thorough competitive analysis is essential for any emerging or evolving business.

READY TO TALK?

5 + 3 =