Interrupting The Internet – Causing Ripples With Content

  • Author: Bradley Pawson

How do you make your mark on the online digital world? What really sets you apart from the rest? 

The answer. Be different. 

Many new brands and businesses tend to follow the same guidelines. In this era, they need to be utilising everything in order to make their brand stand out from the rest. 

Design 

Having a design style across your brand which looks trustworthy and credible is going to automatically draw traffic to you. If it looks poor and not much effort has been placed into it, why would you expect customers to visit your website and potentially buy products from you?

Responsive design is an approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. In addition, with responsive web design, all content and pages are flexible across all screen resolutions and devices. If your customer can access your website easily on all platforms, they’re more likely to return to you for more business in the future and it more than likely means a higher conversion rate for your website.

Remember your brand and design represents you as a business. 

Posting Content That Is Disruptive

Normally, we see the same content getting posted day out. However, once in a while we will come across something that makes us stop and think. Purely because it is different or maybe even controversial to usual standard we see.

This type of content naturally grabs the audience’s attention and drives them to your website to find out more information. Therefore, this is a frequently used method to really branch out and cause a topic of conversation amongst your viewers. Disruptive content should surprise and delight customers when they least expect it. The ripple effect it can cause can see a huge increase in traffic. 

Be humorous and relaxed with what you are writing. Audiences want to feel like they have a relationship with your brand. The more you connect with them on an emotional level, the greater conversion rates you will see and potential increase in sales. 

An excellent example of this would be ASOS and posting a piece of clothing and mocking EasyJet in a lighthearted manner in regards to the seat which has no backboard. This helped ASOS gain more attention due to that subject trending. 

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Know Your Audience 

Many businesses have risen and fallen due to not understanding what their audience wants. It’s more than just posting content here and there. You wouldn’t post kitchen utilities on a clothing site would you?  

It would be wise to optimise a powerful marketing strategy before jumping straight into action. For example:

  • Come up with an accurate list of topics and keywords to target.
  • Set up your pages to convert more effectively.
  • Create a great user experience.
  • Optimise your content.
  • Craft the perfect message to cause your readers to take action.
  • Find key influencers in your market.
  • Study and adapting to trends that may help boost conversion rates.

Studying things such as Google Trends and Google Analytics will provide information with what is working and what isn’t. In addition, providing insights into how you can better your optimisation.

Don’t Push Aside Social Media

Social media is without a doubt the big player in marketing now. We see advertisements and brands utilising this platforms and reaping the rewards. The digital world is now shifting to more video content as it is easier for the potential customers to retain and less boring than reading a lengthy piece of text.

Platforms:

  • Facebook – Facebook is not only the largest social media platform; it’s unarguably the most versatile one. Additionally, Facebook can be more low-maintenance than other social networks. There are also a number of ways to find your target audience on Facebook. Plus, Facebook demographics is excellent in narrowing down searches.
  • Instagram – Instagram has proven to be the platform with the highest customer engagement and works most for businesses that deal is products that look good on pictures and videos and whose marketing strategies are based on them.
  • Twitter – Twitter is not only a great way to market your business but also an effective channel for handling customer service. With, the Retweeting, sharing and hashtags features, word can be sent out quickly and if a user with a lot of followers retweets you, your content has the potential to go viral.

Make Your Content Valuable

Posting valuable content that connects with the audience is going to see a huge increase in CRO. Many companies choose to outsource an SEO specialist. Valuable content organically places you in ranked page listings. 

Through organic search, your brand becomes far more credible and the awareness increase! Yes you can pay for advertisement but its the content inside that really matters. 

When your content is great, delivers value, and when people find what they are looking for through your content, they tend to engage with your content through social media and social networking websites. When they share your links on their timelines, Google sees these actions as social validation and then uses this validation to rank your links.

Content is your most valuable asset you have, optimise it effectively and strategically!