What To Consider When Planning Your 2021 Christmas Marketing Campaign

  • Author: Ana Watts

With Christmas being just over a month away, It’s time to get serious about your Christmas marketing campaigns. When implemented correctly, an effective Christmas campaign can more than double your normal sales.

So, what should you consider when planning your 2021 Christmas marketing campaign in order to maximise sales?

1. Seasonal Branding/Imagery

It’s important to remember that humans are visual creatures – imagery allows you to invoke emotion and tell a story in a way that words struggle to do, which is why seasonal imagery is a great way to generate higher levels of engagement.

Whilst having a consistent brand is important, implementing a few small tweaks to your brand throughout the year can help to demonstrate that you’re remaining active and current. For example, you will have seem a lot of brands switching out their logo for a rainbow version throughout gay pride month. So, why not get into the Christmas spirit and make your logo a little bit more festive? The same goes for imagery, social content, website banners and product packaging.

2. Christmas Offers

Christmas is the most expensive time of year for a lot of people, so everyone is on the hunt for the best Christmas offers and promotions. Whilst you don’t want to completely squash your profit margins, offering discounts is a great way to generate more interest and increase conversion.

One of the most effective ways to entice consumers is to offer a promo code. This could be anything between 5% – 50% off, depending on how generous you’re feeling. Not only does this provide your customers with an incentive to buy, but it also allows you to track how successful your Christmas campaign has been, as you’re able to monitor the amount of people who have used the promo code.

3. Product Bundles

Introducing product bundles such as gift sets and hampers is a super easy way of cross-selling your products, whilst making it quick and easy for the consumer to do their Christmas shopping.

To cross-sell/upsell further, you can add other elements to your site such as a ‘Frequently Bought Together’ or ‘You May Also Like’ section underneath the products that the user is browsing.

4. Free, Next Day Delivery

There are a lot of last minute shoppers out there, hence why a lot of people have started doing their Christmas shopping on Amazon. So, if you’re not offering free next day delivery over the Christmas period, it’s possible that you’ll miss out on a significant amount of business.

It’s also important to include clear cut off dates for last purchases, to ensure that consumers know that they can still order in time for Christmas delivery.

5. Where To Promote

Social media is one the most effective platforms for boosting your Christmas marketing campaign, with the potential of reaching thousands of people. 

Whilst producing organic social content can get you so far (if you have an engaged following), if you’re not already investing in paid social ads, Christmas is the time to get started. Paid social advertising can dramatically maximise your reach, which is of course then likely to result in a significant increase in sales, especially once you’ve implemented all of the above.

Google ads are also a great way to get ahead of the competition and capture consumers as they are directly searching for your products/services. If your offering is product led, then Google Shopping campaigns are definitely something that you should consider if you haven’t already. These campaigns can be highly effective, especially throughout the Christmas period. 

 

So, who’s ready to get to work on their 2021 Christmas Marketing Campaign?

 

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