The Co-Existence of Design and Marketing

  • Author: Bradley Pawson

Design and marketing 

The role of design can be in many different formats. Primarily, it is to tell the unique story of a brand and keep helping to build the brands credibility. Design is more than just a logo or visuals. It’s about being the gel that connects your brand to your business and more importantly, the customers themselves. It then has to catch the attention of the right prospect and hold it. Depending on the goals of your campaign and your target audience. Many companies tend to outsource a design agency in order to help optimise their marketing development goals.

A good design is the face of your brand and business. Having established a good design you can aim to see an increase in CRO as it speaks volumes on your brands professionalism. Strategic content will encourage leads to become customers, and in a marketing aspect; graphic design acts as a visual piece to guide your customers through your intended message. Remember that people form judgements very quickly. Therefore, it is important that they feel a connection with your brand as soon as they see it.

Be fluent

Instead of putting everything you want to say in black and white, integrate photography, visuals, or graphic representations to support your message and speak for you. A picture can get your message across quicker and be more enjoyable for your audience than a big chunk of written text. 

Good designs can also bring in more potential leads. An example of this would be a CTA in form of graphics. This will grab the users attention and help bring them along the journey to becoming a customer. Providing strategic graphic elements will improve customer experience and your website. In addition, if a websites design is poor how can you expect to sell your products and push marketing campaigns.


How can they work together?

Potential customers need and want to trust you before buying from you. How can you expect them to if your brand is not looking credible through either its design or marketing? Therefore, using the right design, especially with powerful marketing efforts; can help influence more conversions, and ultimately improve your ROI!

Marketing and design go hand in hand, without one, the other will fail.


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