Content Marketing: Do we need it?

  • Author: Danilo Halvorsen

For many, Content is one of the most important aspects of Digital Marketing. But do we really need a Content Marketing strategy?

Well yes, it’s actually quite important that you have one.  

And here’s why…

About Content

Content is made up of various different marketing methods. The main forms of content being visual, textual and aural. Most commonly known for textual content (i.e. blogs, social media, news articles, etc.). However, visual content has also become increasingly popular with the increased use of technology in our day to day lives.

If you’re a creative agency, you’ll likely see an increase in branding and web design. Along with more and more clients wanting micro-content, as it makes retaining the information given to users much easier.

Micro-content is seen a lot more in social media, as the social media platforms are very saturated and therefore take a lot more effort to get your audience interacting with the content you provide. By having a Content Marketing strategy you can get up to 7x more conversions than those who don’t have one. Making the return much more beneficial, especially if your users can get through more content in shorter sessions.

Benefits of Content  

In terms of a Digital Marketing strategy and content that will be optimised through SEO or pushed with Google Ads, it’s important to know the benefits that will come from doing so. This allows you to set-up your KPIs (Key Performance Indicators) and track your goals better.

Optimising your content can be done for a lot of reasons, some being:

  • Increasing your Web Visibility and Authority.
  • Improving Revenue and increasing Sales.
  • Generating more Traffic or furthering your Engagement.

However, it will be different for each business. Depending on which strategy led marketing route they decide to take. For example, if you’re a business focusing on online retail, you may work with an Ecommerce Agency or SEO Marketing Specialist. To increase Web Visibility and Authority, in order to get the best ROI on your Content Marketing strategy.

Do you need Content Marketing?

Do you need Content Marketing? Most likely, it’s fundamental for developing a brand and could severely decrease your chances of improving your brand without it.

Content is the textual, visual and aural aspects of your marketing and requires a great strategy to make the most of it.

To get the best ROI make your content as relevant to your brand as possible, providing insightful and engaging content for your users. Keeping in mind your goals and your budget.

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