Allenby Commercial is an established property developer based in Hull, a family business trading for over 30 years, delivering high-quality commercial construction projects and property for sale and to let.

A little bit about the business...

As an established property developer, Allenby Commercial have a large portfolio of diverse property, including industrial space, commercial property, retail space, office space and business centers in Hull and across the UK.

Allenby’s developments are used across many sectors including retail, residential, education, manufacturing and industrial. They offer high-quality properties in a timely manner and to a high specification, allowing them to earn the great reputation they have today.

The Need For An Agency

Allenby Commercial is an established property developer in Hull, offering a diverse range of properties to audiences within the commercial and industrial real estate sector.

They came to Diony looking to explore audiences from a larger geographic area, expanding their portfolio throughout Yorkshire and asserting the brand’s credibility further across the UK.

The company aims to not only broaden awareness of the brand, but also aims to achieve greater awareness of their new and emerging industrial properties, whilst enticing larger outfits to invest in their high-quality retail and commercial properties..

The results


Increase in new website visitors


Increase in new website visitors from outside of Hull


Increase in social media engagement

By implementing a well-structured omnichannel marketing strategy, that includes SEO, PPC and social, we were able to meet the goals that Allenby wanted to achieve from their marketing.

In the first month, we developed a bespoke PPC campaign that generated 24 potential leads via the website and went on to earn greater results through other means of digital marketing within Q4; increasing new users by 54.63%; growing the audience outside of Hull by 45.57%; and improving social engagement by 45.78% compared to Q3.

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