Rollits is one of Yorkshire’s leading law firms with rich heritage, forward thinking expertise in multiple practice areas and over 180 years of experience in the legal sector.

A little bit about the business...

Founded in 1841, Rollits has a rich heritage of working in the legal sector and today is one of Yorkshire’s leading and most trusted law firms, offering legal support and expertise in multiple practice areas.

The company is best known for its work within commercial law and its specialist private client capabilities, along with the long list of well known clients and companies that they have worked with over the years.

The Need For An Agency

Having been in the legal sector for so long, Rollits were eager to establish themselves as a dynamic and forward thinking law firm to demonstrate to today’s audience that they not only have a rich heritage, but also an incredibly skilled team of legal professionals, they invest in the latest working technologies, and have a modern, intuitive way of thinking that truly sets them apart.

Rollits needed a marketing agency that had the capability to internalise and convey the brand as a law firm with great history and a forward thinking attitude towards modern day problems that require legal support, while also delving into areas of digital to acquire more work in various areas, and generate new, long-lasting relationships.

In order to best convey the brand, we decided to develop a bespoke marketing strategy which included a subtle rebranding, PPC, CRO, Video, and management / strategy of their on-going social content.

The results

25.25%

Increase in website sessions

72.8%

Increase in conversions

650.2%

Return on ad spend (ROAS)

Following from the initial campaign, we continue to work with Rollits and develop new and exciting social campaigns that have evolved with the brand. These campaigns are distributed across all of their existing social platforms which have increased sessions on the website by 25.25% and conversions by 72.80%. 

Furthermore, as we’ve internalised the brand and got to fully understand what Rollits represents, we’ve worked with the team on internal marketing campaigns and have even established new channels of marketing to broaden their reach and continue to scale their audience, brand, and new client acquisition.

 

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