Who am I? I’m David, I’m the new Head of Strategy at Diony, a fast paced digital marketing agency in Hull I’ve worked in marketing for 6 years, 4 of which was spent building up my own agency. I’m what you might call an “old-school” marketeer, passionate about understanding how people behave and respond to […]
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Marketing in a crisis In recent times, the situation and the unexpected disruptions caused by the COVID-19 pandemic has caught all of us off guard. Nobody knows bad things will get from here. We’re witnessing a horrific event not just across the UK but the entire world. How we respond to COVID-19 is paramount and […]
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How to adapt your business around COVID 19 The spread of COVID 19 is developing rapidly, leaving many small & large business owners uncertain about their future. There is no denying that COVID 19 will have a significant impact on most businesses. Unfortunately, it seems these worries are justifiable, but there are certain actions you can […]
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Design and marketing The role of design can be in many different formats. Primarily, it is to tell the unique story of a brand and keep helping to build the brands credibility. Design is more than just a logo or visuals. It’s about being the gel that connects your brand to your business and more […]
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My Past Year’s Experience at the SEO Agency in Hull So, who am I? What is it that I do? Well… that’s a good question – It’s a question that a lot of people tend to ask when looking to invest into this sort of marketing. So, when somebody asks who am I and what […]
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How do you make your mark on the online digital world? What really sets you apart from the rest? The answer. Be different. Many new brands and businesses tend to follow the same guidelines. In this era, they need to be utilising everything in order to make their brand stand out from the rest. Design […]
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What is social e-commerce? Social e-commerce is businesses and brands pushing or selling their products on social media platforms. It’s here and it’s now Social media is with us wherever we go; in our hands, pockets or at our desks. Resulting in businesses now pushing ad optimisation and their own social media marketing strategies accordingly. […]
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Firstly, marketing consistency helps to build brand awareness that will ultimately allow the traffic and customers to easily recognise your brand. Whether it is social media and blogging, to responding to customer reviews and replying to emails, your content needs to maintain a consistent voice, tone and style. Plan ahead and you’ll never fall behind […]
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Brief overview of CRO CRO (Conversion Rate Optimisation) is the funnel that turns potential leads and traffic into customers. Using analytics and user feedback to improve the running and performance of your website, CRO means figuring out what users are looking for when they arrive at your site. In addition, where they navigate and stay away […]
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What is Digihull? Digihull is a new up-coming event set up by some of the regions leading agencies, allowing a unique insight that will enable business owners and marketing managers to take actionable knowledge away to apply to their own business. Why are we doing this? In a nutshell, we want businesses in Hull to […]
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What is a web audit? An audit will give you a chance to inspect all aspects of your website’s framework and infrastructure through an analysis. A website audit is an analytic process to identify, improve or rectify issues from the website. Based on the results of the audit, it will then make recommendations to […]
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Making a catch in the sea of business Planning and producing an excellent marketing strategy plan for your business, will be imperative to the success of its future. Coming across websites on Google sounds simple enough. However, there is constant work behind the scenes to get that result. The main goal is to increase brand […]
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Success doesn’t happen overnight. It takes time, commitment and a never ending cycle of overcoming challenges. Therefore, having a goal in place with a well prepared marketing strategy is paramount to success. However, many people have failed by trying to taking short cuts and hope for the easy option. Preparation and following procedures that you […]
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What is organic search? Organic search is a search engine scanning the relevance and quality of your content and relaying that information thus placing you a specific order. As web page listings are influenced by content factors, maintaining a strongly optimised website with a relevant up-to-date keywords is paramount. The internet never sleeps and by […]
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More than just an Ad… Ask yourself, is it important to learn about Ad optimisation? Absolutely. In this day and age, businesses are using ads across all platforms to promote themselves and brands. In addition, this is now becoming more apparent on social media and this is where most people spend their free time. The […]
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We’re super excited to begin our new Podcast series! This new feature will allow us to provide disruptive and unique insights into the fast growing world of marketing, tech and some of the regions most reputable business leaders and experts in their field. Why are we doing this? As a team we have decided that […]
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How will marketing change in 2020? Artificial Intelligence When we think of Artificial intelligence, the first thing that comes to mind is Arnold Schwarzenegger with his legendary “I’ll be back” quote. However, in the aspect of digital marketing, AI isn’t at all that intimidating! AI is now being integrated into our everyday lives. For example, […]
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Finding the source Heat mapping is a visual aspect in which online businesses are able to see where and what traffic is viewing the most on their websites. As a result, heat mapping can be used to show where users have clicked on a page. In addition, how far they have scrolled down a page. […]
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Empowering The UK’s Marketing Community For Mutual Success And Unrivalled Customer Acquisition Who are “GO!”? With the company only being active for just over 12 months, this consultancy agency is helping more brands connect with talented, credible agencies. GO! Specialise in connecting progressive brands with specific needs to certain agencies. Working closely with brands such […]
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New Beginnings Starting work with the digital agency Diony is definitely going to be a new and exciting chapter! 22 years old and eager to get stuck in. It was a complete different end of the spectrum and leap of faith from previous job roles, but now Alistair has welcomed me to the team to work […]
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Why Is Credibility Important For A Brand? As a brand, there are many aspects of marketing you need to consider. Marketing the credibility of your brand is certainly one of them. As a branding agency we can assure you that without credibility your brand will struggle to secure customers, never mind retain them. Making it […]
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What Is A Brand? “Brand” is a word I believe that is often misconceived and never really understood by most business owners. Its we have a logo, that is us, we are the best in business but unfortunately it isn’t that simple. Here are the fundamentals of just how importance branding can be. A strong […]
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For many, Content is one of the most important aspects of Digital Marketing. But do we really need a Content Marketing strategy? Well yes, it’s actually quite important that you have one. And here’s why… About Content Content is made up of various different marketing methods. The main forms of content being visual, textual […]
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What is Marketing? Marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Marketing consists of an abundance of different activities / processes. Used for creating, communicating, delivering, and providing incentives of value to your audiences – to improve partnerships and customer relationships. Often through strategy led […]
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Business Progression: Our Business Journey with FEO 360 “Personally, i think FEO 360 is an absolute no brainer. Especially for emerging businesses looking to develop and grow. As a growing business, it’s been a real eye opener to see how we can plan, scale, increase revenue and manage our time more effectively” Alistair O’ Sulivan […]
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The Never Ending Debate This question underlines the topic of understanding what you want to be remembered for, an experience or a sale. Understanding the difference between the two is a great step forward for your business. A lot of people will compare the “Brand vs Sale” argument to big companies. Companies such as Apple, […]
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Are you falling behind your competitors when it comes to Social Media Marketing? Social Media Marketing isn’t just about posting a brand-new selfie or scrolling endlessly at cute cat videos. It’s an obvious statement but a statement which many people and business owners still see. Seeing it as a pointless comedy show. Social Media is […]
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With generation Z now fully accustomed to the digital world, the demand for digital advancement is essential. For the vast majority, interacting with technology has become second nature. Which means any digitally invested businesses will have a lot more pressure on their Web Development and Design. And here’s why… with technological advancements forever being developed […]
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What is a PWA? What are PWAs? These are Progressive Web Apps, this is basically a responsive website that functions just like a native app (a software program for a particular platform). However, unlike a native app a PWA doesn’t actually need to be downloaded. Instead the PWA can be saved to your phone in […]
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Why Video? Video is becoming more and more relevant in modern day marketing, because of a constantly changing and shifting digital age. Brands have to be more disruptive than ever, pushing new ways and methods of modern marketing in order to stay relevant and at a competitive advantage – Video is a great example of […]
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Website Design Hull Website Design is a universal skill that is applicable in all locations. Whether it’s Website Design in Hull, Leeds or London, they all follow the same principles. Which is why standing out and creating a disruption has become increasingly difficult over the years. When it comes to design, Diony is a place […]
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When people talk to me about having a real competitive advantage, the first thing that comes into my head is Google Advertising. Google Ads are at the absolute forefront of basic marketing for pretty much any business. It’s where people are literally typing in your product or services onto Google and your website is prioritised […]
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What is a SERP and How does it affect me? Before we get onto website visibility we need to ask ourselves a question. What is a SERP? To keep it simple, it’s the results page on Google. More specifically it stands for ‘Search Engine Results Page’ because that’s what Google is – a search engine […]
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Who Am I? I’m Danilo, the new SEO specialist for Diony. I’m a bit of a geek. Enthusiastic in all technological fleets, which inevitably brought me to Digital Marketing. When I’m not getting websites to page 1, I’m listening to music and being social. What were your first impressions of Diony? My first impressions of […]
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I’m Elle, I’m 19 and I am currently an undergraduate Computer Science student, at the University of Hull. Aspiring to work in website design and front-end development. I was a given the opportunity of a weeks work experience at Diony. I was so thankful and couldn’t wait to get to work, as industry experience is […]
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Intro This goes without saying but I feel that businesses, especially small businesses, need to be constantly reminded on the importance of mobile web optimisation. When it comes to their website, whether it be a small business or a multi-national brand, we now live in a world where over 5 billion people own a mobile […]
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Hull based digital marketing, web and online retail agency, Diony moves to the top floor of their current old town city centre location. Moving into the largest space in the building, as they end their second year of trading. Along with further investment into staff and infrastructure. Delving into 2019 “As a young business, we’re […]
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Is this Facebook? If you use LinkedIn – you’ll no doubt have seen this a lot recently, you may agree, you may cringe; either way – it’s there. What’s that? A bear waving at you? Someone saying how proud they are of their kids? Kevin, the ‘business guru’ sat taking videos of himself in his car […]
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Don’t be a ‘Bill the Butcher’. Are you falling behind your competitors when it comes to Social Media Marketing? Remember that scene in Gangs of New York where Bill the Butcher unleashes another tirade? This scene has always stayed with me and it’s because of the reply to Bill’s rant. In a nutshell it is […]
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Well, this just happened! We’re thrilled to announce that Diony are official marketing partners of Hull City Ladies FC. Hull City Ladies need no introduction. For those that are unfamiliar with they; they are an ambitious and driven local women’s football team. That strive to nurture local talent in the region. Aiming to be a […]
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Joining Diony I’m Bradley, Diony’s new Designer! People like to call me the ‘grandad’ of the team but I assure you I’m young at heart. There isn’t a lot I don’t like as I’m quite an open book but if I had to be specific I’m a big fan of new technology, Japanese history and […]
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Who I am: I’m Sami, Diony’s new account manager. A proud Yorkshireman and an avid fan of Mixed Martial Arts. I am a firm believer in freedom of speech and freedom of expression. I like to keep active. In my spare time you can find me socialising, exercising and generally living the best life I possibly […]
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Diony very Kindly had me (Shona) in their studio for a week’s work experience. Alistair welcomed me to the building and showed me around. The Studio’s very chilled out and has such a friendly and motivated vibe to it. I also loved the green plant decor! For the first few days I worked on a […]
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My Experience at Diony Diony have kindly allowed me (Nathan) to take part in an 8-week work placement opportunity. To further my career progression and boost my employability. My experience at Diony has been very educational. I’ve learnt about the fundamental aspects of web design and social media marketing. Diony consists of a small team […]
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Company culture, as I’m sure most reading this blog will be aware, is essentially the personality of a company. With regards to its workplace and how it operates. It encompasses the rules, expectations, values, ethics, routines, norms and mission(s) that a company may have. In this blog post, I want to talk about why I […]
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The importance of good content when it comes to building a brand should be obvious. It’s unarguably pretty damn important, that’s for sure! As intuition would have it, good content beats bad content any day. But what exactly defines good content in regards to building a brand? What does it really encompass? And what type […]
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The term ‘responsive’ gets threw around in the world of design a lot. And simply put, it refers to how they intelligently respond to their environments. In web design, a responsive website is where the content can dynamically adapt. This can be to the size and shape of the window where it is on display. […]
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Marketing and design agencies are usually pretty expensive, right? …How come? Have you ever wondered why agencies – and freelance designers alike – tend to not charge according to man-hours? Instead seem to have some kind of weird pricing model in place whereby they carry out evaluations. Asking a bunch of questions about the client […]
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Do you value good design? Is it something you deem important? If you’re a business owner, or someone who actually works in design, there’s some likelihood that you value design. Probably a little bit more highly compared with the average person. As you’ll likely understand its benefits as far as branding, marketing and other “businessey” […]
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Systemising a business, quite simply and believe it or not, is the act of putting systems in place. That’s literally it… Sounds simple right? Not necessarily, but it can be. Or at least the point of doing it is to ultimately make things simpler in the end. Systemising a business is all about making a […]
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