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Is Your Website Mobile Friendly?

When operating online, a mobile friendly website plays a huge role in success, especially for eCommerce businesses. In today’s online world, it’s not just about having a website — the standard has been set higher as shopping habits and online competition have developed. 

Research shows that in 2020, online sales increased by 34.2%, and although figures slightly declined in 2021 due to the reopening of physical stores after multiple lockdowns, many are still shopping online as their first option (Coppola, 2021).

However, when it comes to online space, there are a few key components as to why having a mobile friendly website is essential in order to drive sales.

Faster Download Speed

It’s no surprise that if you are downloading something, i.e. a webpage, that is specifically designed for the device you are using, it’s going to load faster. Kind of like how it would be more difficult to read a book back-to-front — it’s not impossible but would be quicker and makes more sense to read it front-to-back. 

Consumers are busy people that don’t have the attention span or patience to wait for a website to load. It’s suggested that if a website takes longer than 3 seconds to load, the page will be abandoned — the ideal time is 1-2 seconds maximum. 

A study was conducted a few years ago by eCommerce-giant Amazon, who discovered that by decreasing load time by 1 second, their sales increased by $1.6 billion dollars a year (Green, 2016). 

Search Engines Favour Mobile Friendly Sites

Another reason why your site should be mobile friendly is because search engines, such as Google, rank websites more favourably if they are both desktop and mobile friendly. This is because over 50% of web traffic is from a mobile device and this number continues to rise year-on-year (Clement, 2022). 

Combined with SEO efforts, you have a real chance of your website ranking highly on popular search engines and increasing website traffic and, hopefully, conversions. 

Greater Consumer Trust

Ever gone on a website that looked a bit suspicious, but it properly wasn’t, it just had a bad interface? Having a mobile friendly website is said to increase consumer trust as it demonstrates care and attention from your brand. 

It shows you have considered their needs but also, nowadays, what reputable company doesn’t have a mobile friendly website to offer?

Better User Experience

Arguably, the most important reason why your website should be mobile friendly is because it offers a better user experience (UX). It feels more streamlined, it’s easier to navigate, there’s greater accessibility and all of these factors can increase sales. 

Engagement and attention are also large factors that can be influenced by UX. Conducting a heat-map test will give great insight into where your web traffic is using most of their attention and what areas get the most engagement, alongside other tools such as Google Analytics. 

You can then utilise these results on your mobile friendly website to create an even better UX and grow your sales and business.

How Do I Know if My Website is Mobile Friendly?

To test if your website is mobile friendly, you can simply access it from a mobile device. If the site fits and adjusts to the screen then it is most likely mobile friendly — this is called Responsive Web Design (RWD). 

But, to be certain, you can view the website from a desktop and ‘inspect’ the page. By clicking on the two rectangle icons in the left corner, you can detect the devices the website is coded for. Alternatively, you can go onto Google Console and conduct a mobile friendly test by inputting your URL. 

As mobile usage has surpassed desktop usage, many websites are built ‘mobile-first’. This means that the website, particularly the design features, are built with mobile specifications in mind first and larger screens, such as a desktop, second. This is typically because mobiles have greater restrictions so by developing this first, the mobile and desktop will perform similarly as opposed to creating a desktop and struggling to convert it to mobile functionality. 

If you discover that your website is not mobile friendly, we can help you. We have a team of expert web developers who build and manage websites for a wide range of clients and industries. 

Contact us to discuss your requirements.

 

Reference List:
Clement, J. (2022). Mobile percentage of website traffic 2021. Statista. Available online: <https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/> [Accessed 17 February 2022].
Coppola, D. (2021). UK internet retail sales: monthly trend 2021. Statista. Available online: <https://www.statista.com/statistics/286360/internet-retail-sales-value-trend-monthly-in-the-united-kingdom-uk/> [Accessed 17 February 2022].
Green, V. (2016). Impact of slow page load time on website performance. Medium. Available online: <https://medium.com/@vikigreen/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a> [Accessed 17 February 2022].