Google Ads? No Brainer

  • Author: Ana Watts

Google Ads are at the absolute forefront of basic marketing for pretty much any business. It’s where people are literally typing in your products or services onto Google and your website is prioritised over everyone else’s. Who doesn’t want that?

With even the smallest monthly budget right up into hundreds of thousands, you’re able to achieve results with Google Ads. So, how does it work? In basic terms – you only pay when a targeted, interested person clicks on your ad.

 

Here are 5 reasons why you should be implementing Google Ads into your marketing strategy…

 

You only pay when an interested person clicks.

One of the main reasons PPC (Pay Per Click) is such a popular marketing method is because you know exactly where your money is going at all times, and you only pay when an interested party clicks on the ad. This differs from traditional offline advertising and untrackable online methods, where you can spend thousands of pounds just to hope that your target market actually engages with the ad, but you’ll never really know your return on investment.

 

You set your budget to control costs.

With pay-per-click, you set the budget to suit you. You can put a cap on what you spend daily, and it’s flexible for you to change at any time. However, that doesn’t mean you can expect to see incredible results with a limited budget, of course; it all depends on how competitive the keyword and industry are.

 

You can reach your target consumer at the right time with the right ad.

Want to target a person in a specific place at a specific time of day with a specific ad? No problem. With Google Ads location targeting and delivery options, along with device-specific preferences (e.g. mobile), you have the ability to deliver very specific messages to your target consumer at prime time when they are close by.

 

Unlike organic search, PPC can show results very quickly.

We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. Alternatively, PPC can show results almost instantly. You can start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions the next day (depending on a variety of factors, of course).

 

PPC data can inform your other marketing channels.

Does your search engine optimisation (SEO) team want to know if a particular keyword or set of keywords is converting well? PPC can tell them. You can also test the waters with new products or offerings using PPC in order to gauge demand and get an early look at its reception. You can even use PPC to promote events or things that wouldn’t be appropriate for other forms of advertising.

So there we have it, will you be using PPC in your marketing plan?

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