How To Get Found Online

  • Author: Bradley Pawson

Making a catch in the sea of business

Planning and producing an excellent marketing strategy plan for your business, will be imperative to the success of its future. Coming across websites on Google sounds simple enough. However, there is constant work behind the scenes to get that result.

The main goal is to increase brand awareness and credibility. In return, seeing an increase in sales and revenue.

SEO and Pay Per Click

Placing a great emphasis on SEO and PPC in your marketing strategy will help in more ways than you can imagine!

SEO is a good way to get found online and is inevitably going to play a pivotal role; especially if you are looking to really make your business succeed online. 

Written blogs and valuable content is an extremely useful way to organically get traffic to your site. Google scans through your relevant content and keywords, then places you in order on search engine listings.

When we talk about PPC (Pay Per Click), you are paying to be placed above all other websites on search engines. However, paid advertisements are extremely useful but if not used correctly, they can become costly. Therefore, having valuable content on your website will mean you can keep potential customers there longer, potentially getting them to purchase off you.

On one hand, SEO provides valuable content through the use of keywords and quality content. On the other hand, PPC uses a set budget to have your website placed at the top when results are given by Google. Analysing the terms that are frequently used, can give valuable insight into your customer’s requirements and search habits.

Always remember quality over quantity. More keywords and valued content, the higher you will rise. View PPC more as a boost.

Social Media Marketing 

The earlier you start and stay consistent, the faster you will see the growth in your business.

Social media began as a way to connect and chat with friends and although that is its primary function, it now has its own marketing platform. Brands and Google work together feeding data to one another to help boost sales. That is why you see recently viewed products appear on your newsfeed.

Facebook

Arguably the most powerful social network in the world within the first quarter of 2019, it had 2.38 billion monthly active users. Whether you are a start-up business or multi million pound company, it makes no difference; why are you not taking full advantage of this? 

Instagram

A visual platform designed for customers to post, share, comment and engage through online media. Primarily, Instagram uses pictures and videos. People would much rather watch videos and see pictures, than read paragraphs of information.

LinkedIn

Regarded as the professional social networking site. LinkedIn usually focuses on B2B marketing more than anything else. With nearly 500 million professional profiles, LinkedIn has a huge supply of network connections and job opportunities with other businesses. 

Research shows that 33% of customers have identified social media as how they identify new brands, products and services. Social media marketing has the power to increase customer loyalty dramatically. 71% of consumers who received a quick reply from companies on social media would recommend the brand to others. 

Videos 

Videos are extremely valuable for branching out and drawing attention to a bigger client base and driving traffic of potential new customers. Customers are using websites and are wanting to get the products they require, whilst spending the least amount of time possible.

With videos you are able to convey more information in a shorter amount of time. However, compared to text, it takes a lot longer. One-third of shoppers will purchase a product after viewing a video ad. Adding and using videos increases the chances of a shopper buying that item or from you by up to 35%!

Conclusion

The amalgamation of these resources and bringing them into your marketing strategy will see a huge increase of web traffic to your business, ROI and revenue. What are you waiting for?