How To Get Found Online

  • Author: Ana Watts

Leaving people to stumble across your website on Google sounds easy enough. However, there is constant work behind the scenes to achieve a constant influx of web traffic. Planning and implementing an excellent marketing strategy for your business is imperative to the success of its future. 

The main goal is to increase brand awareness and credibility. In return, seeing an increase in sales and revenue.

 

SEO 

Focusing on your SEO strategy will allow your website to move up Google’s search engine results pages (SERP), making it more visible to a wider audience. 

SEO is one of the best ways to get found online and is inevitably going to play a pivotal role; especially if you are looking to really make your business succeed online. 

Google scans through your website’s content and keywords, then places you in order on the SERP based on how relevant your content is to the user’s search. Industry/company related blogs and other valuable written content is therefore an extremely powerful way to organically get traffic to your site. 

 

Pay Per Click (PPC)

When it comes to PPC, you are simply paying for your product/service to be put directly in front of your audience, either via a search engine or social media. Paid advertisements are extremely effective but if not used correctly, they can become costly with little return. Therefore, having a good website in place which is user friendly and includes relevant and valuable content is key to reducing your bounce rate and increasing your chance of conversion.

 

Social Media 

Like most marketing activities, consistency is key when it comes to social media – the more consistent you are, the faster you will see growth.

The purpose of organic social media is to build a community of loyal followers by posting relevant content and interacting with customers/potential customers. The platforms you use will depend on the nature of your business and the platforms that your target audience are most likely to use (both personally and professionally).

Facebook

Arguably the most powerful social network in the world with roughly 2.89 billion active monthly users. Whether you are a start-up business or a multi-million pound company, it makes no difference; you should be taking full advantage of this social platform.

Instagram

A rapidly growing, visual based platform designed for users to post, share and engage with images and videos. 83% of Instagram users say the platform helps them to discover new businesses/products/services, making it an effective platform for companies (primarily B2C) selling more visual products and/or services.

LinkedIn

Regarded as the ‘professional social networking site’, LinkedIn focuses more on B2B marketing than anything else. With nearly 500 million professional profiles, LinkedIn has a huge supply of network connections and job opportunities with other businesses. 

Twitter

With more than 200 million active users, Twitter is an excellent platform for businesses to connect, engage and communicate with their audience, as well as jumping on trending topics and hashtags in order to further expand their reach.

 

By introducing a combination of the above into your marketing strategy, you’ll see a huge increase of web traffic, conversion rates, ROI and revenue – what are you waiting for?

 

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