What Is Search Engine Optimisation and How Does It Impact Your Business?

  • Author: Alistair O'Sullivan

SEO, short for Search Engine Optimisation, is an ever going, ever expanding set of actions to take to make sure your website shows up at the top of your search engine of choices results page.
For any business owner it is crucial to have a online presence, and if you have an online presence then it is crucial to have SEO on lock.

In this post I am going to cover just a couple things about SEO, nothing in any particular order or my top ten tips and tricks for SEO, just plain and simple, a couple things you need to know here and there. If I was to try and cover everything then I would’ve told you to go get a cup of tea by now because we would be sat here for a very very long time, so by all means, google SEO after reading this and find out what you need to know and further expand your knowledge.

A thing to keep in mind is people tend to believe that slow websites are penalised, however this is not true, slow websites are left to their own devices, google and other engines don’t penalise slow sites, what google likes to do is reward the fast sites. Yeah yeah I know it sounds like “I’m not angry, I’m just disappointed” but what if I told you that google will tell you whats good and whats not so good and tell you how to fix your site so you and your business can join the big boys at the top and pull in more of that sweet traffic. If you want to sort out your site, or just check to see how it’s doing, then click the following link, its a free to use service from google so don’t worry about it www.google.com/webmasters, You’re welcome, don’t mention it.

Why would you want to go through all of this effort to get your website to the top of the list? Well, if you go through all the steps to achieve bragging status on SEO then you will see the difference, your website traffic will increase and will continue to increase at a steady rate as long as you keep your site up to date and full of SEO goodness. And as we all know, if you sell online, more site traffic is nothing but a good thing.

I’ve done it, I’ve left the best bit until last. Are you ready?

It’s free… 100% free.