Get Social: The Perks and Tips to Good Quality Social Media Marketing

  • Author: Alex Halvorsen

Are you falling behind your competitors when it comes to Social Media Marketing?

Social Media Marketing isn’t just about posting a brand-new selfie or scrolling endlessly at cute cat videos. It’s an obvious statement but a statement which many people and business owners still see. Seeing it as a pointless comedy show. Social Media is much like a multi-tool. In which can be used for many different things, and with practice can be utilised. Which can help businesses strive, survive and succeed beyond the competition, as long as it is done correctly. The likes of Facebook, Twitter and Instagram are more useful for organic lead generation. Through good brand awareness and engaging content (i.e. posts). We live in a new world, a business and it’s reputation can be made or broken in one night, sometimes, all it takes is one post.

Gain valuable customer insights.

Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million tweets, 4.5 billion likes on Facebook and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information. Information about your customers – who they are, what they like, and how they feel about your brand. Through daily active engagement and social listening, you can gather relevant customer data. Then use that information to make smarter business decisions.

Gain brand awareness and loyalty.

When you have a presence on social media, you make it easier for your customers to find and connect with you. By connection with your customers on social media, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of people who follow brands on social media are more loyal to those brands.

Run targeted ads with real-time results

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on *LinkedIn*, you can segment things like location, company, job title, gender and age – the list goes on. If you’re running a *Facebook* ad, you can target based on location, demographics, interests, behaviours and connections. You can track and measure the performance of your social media ads in real time.

Generate higher converting leads

Social media increases sales and customer retention through regular interactions and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most *effective* way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.

Provide rich customer experiences

Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect *fast* response times and 24/7 support – and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. Those without (2.9 percent).