The Importance of Mobile for Websites

  • Author: Bradley Pawson

Intro

This goes without saying but I feel that businesses, especially small businesses, need to be constantly reminded on the importance of mobile web optimisation.

When it comes to their website, whether it be a small business or a multi-national brand, we now live in a world where over 5 billion people own a mobile phone. So you need to consider that any of these people are a potential customer. No, we’re not expecting 5 billion people to potentially visit your website if you make it mobile responsive. However, considering that over 52% of internet traffic, browsed in 2018, was on a mobile device. Thats a lot of potential customers lost from not having the simplest of things working. Which in this digital age all things need to be considered – as well as working to their full potential.

Now imagine “what if my online store was optimised for mobile”, do you think it would increase the sales of your product? Imagine what value and credibility it would have for your business / product. To have it accessible on multiple platforms and devices with zero hassle. Having a mobile responsive website doesn’t just reassure your business for success, it also reassures any potential users to the possibility of a sale.

You Can’t Live In The Past

You may offer some of the best and innovative products within your market but if the mobile experience is non-existent, or barely viewable, your company will struggle with its competition. Which will encourage your potential and even existing customers to shop elsewhere on the market.

Mobile responsive websites are for the modern shopper, consumer and business owner. They won’t just help to get your business to the top, they’ll also get your foot through the door with anyone on a smartphone.

Google Will Not Like You

We all have those days that we feel that technology is against us. Sliding doors may not sense you. Your smart remote, for your brand new LG Curved television, won’t pick up your commands. Alexa can’t understand your accent. Plus, if your business isn’t optimised for mobile, Google won’t put your business at the top of the search results.

It’s a cruel world, this is especially worrying when you see all your competitors reaching the top of those search results, which will clearly be hindering your sales as well any form of potential customers.