The Importance of Web Audit and System Implementations.

  • Author: Danilo Halvorsen

What is a web audit?  

An audit will give you a chance to inspect all aspects of your website’s framework and infrastructure through an analysis.

A website audit is an analytic process to identify, improve or rectify issues from the website. Based on the results of the audit, it will then make recommendations to improve the visibility of your website in search engines. Website site audits should be done 2-3 times a year; to help keep it running smoothly.  

The main issues to be addressed are those which will cause the most hinderance. These can include:

  • Traffic is not going to the website in organic search. 
  • Cost of sales or conversions.
  • Content within the website and the effects on ROI.
  • General confusing of visitors navigating your website.

This analysis can help create new marketing strategies thus boosting CRO and targeted traffic to your website. The report also indicates where the traffic is coming from; which keywords are used to trigger the site. Moreover, it shows how friendly your website is to search engines. Also, determining how easy it is for users to navigate and more importantly, find content on your website.

Strategic implementation

The strategic plan provides a business with the map it needs to pursue a specific strategic direction and a set of performance goals, deliver customer value, and be overall successful. The feedback will show the business how to avoid previous problems, manoeuvre traffic accordingly; whilst pushing the website to its maximum potential.

Strategic implementation is key to a company’s success. It addresses the who, where, when, and how of reaching the desired goals and objectives. 80% of all organisations that have well-defined strategies fail to execute them well.

Companies need to have as much ROI as possible and optimise CRO as this will create more revenue. For example, by looking to target certain traffic. If this is not successful, ROI and CRO is going to be very poor. 

Additionally, traffic getting driven to your website is potentially going to create more sales for you. Therefore, making the website easier to view and navigate will be more beneficial. People in this day and age are wanting to spend the least amount of time possible searching for products. Therefore it is paramount the website is easy to use!

However, one of the best things you can do when people buy from you, is to make the process as simple as possible. In addition, the use of animations and videos has been proven to increase conversion more than that of written text and information. This should without a doubt be implemented in a strategic plan.  

The key is to stick to what people want and be succinct. 

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Conclusion  

Having an audit and strategic plan for your website, is one of the highest importance. Remember, your website represents you and your brand. If it’s difficult to use, doesn’t look trustworthy or not providing adequate products; traffic is going to bounce off the site and go to competitors.

A business’s website is like a car engine, if neglected and unmaintained it will stop performing as well as it should.