Primark’s 21-Century Strategy Shift

Equally loved and hated, for over 50-years Primark have been making waves in the retail space. From ‘taking inspiration’ from high-end brands, contributing to micro-trend culture, to unthinkable supply-chain working conditions, everyone has heard of them and formed an opinion.    But from a marketing perspective, they are an intriguing anomaly.  Traditional Marketing Forever What […]

Instagram’s Latest Update Inspired By TikTok

It’s not news that TikTok has taken the Social Media space by storm — it’s everywhere and everyone is talking about it. When it launched back in 2016 as, it was the first time that users had seen the full-page, swipe-up interface with the closest thing to the app being Vine which launched in […]

Musk’s Plans to Hatch a New Twitter — Really?

Last night it was announced that Elon Musk, the current richest man in the world, has acquired Twitter for an eye-watering $44 billion… we must say, at Diony, we are pretty intrigued about it.  Musk is well known for being the owner of Tesla, SpaceX, neuralink and co-founder of PayPal, although he no longer owns […]

Thursday, Can You Check This Billboard for Me?

Thursday is a dating app that have been taking their Marketing initiatives to a whole new level.  If you’ve never heard of the app, their whole concept is that it only works on a Thursday and you have one day of the week to find love. It’s quite a clever concept as it creates a […]

Introducing Our New Partner and Marketing Director

It’s finally time to let you in on a little secret — you don’t know how long we’ve been waiting to do this but, Diony has a new Marketing Director! Don’t worry, Alistair is still here — he’s not going anywhere (we won’t let him), but he and the incredible Lisa Harvey have joined forces […]

Developing Our Team: Adapting to the Ever Changing Employment Climate

We recently had the pleasure of introducing you to our new Partner and Marketing Director, Lisa, but this isn’t the only thing that we have been working on. As a Marketing Agency in Hull, we have grown rapidly over the past couple of years and one of the key success factors in our next phase […]

Content Marketing — How to be Effective

In a fast-paced, digitised world, consumers are looking for solutions that answer their problems, before they even know they have one.  As a business, it’s important to position yourself as the primary problem-solver when the customer wants a resolution.  This is where Content Marketing comes into play.  What is Content Marketing Content Marketing is all […]

Popular Social Media Platforms — A Comprehensive Guide to Success

Social media. Two words we hear on a daily basis and something that every business should be utilising. Social media can be very confusing and is often something that we take for granted in the world of Marketing. That is why we have put together this comprehensive guide to different social media platforms and how […]

Is Your Website Mobile Friendly?

When operating online, a mobile friendly website plays a huge role in success, especially for eCommerce businesses. In today’s online world, it’s not just about having a website — the standard has been set higher as shopping habits and online competition have developed.  Research shows that in 2020, online sales increased by 34.2%, and although […]

Why Consistency Is Key In Marketing

To put it simply, being consistent with your marketing efforts will drive better results and help to build brand awareness that will ultimately allow your audience to easily recognise your brand. From your website, blogs and social media to responding to customer reviews and replying to emails, it’s important to maintain a consistent voice, tone […]