Why Consistency Is Key In Marketing
To put it simply, being consistent with your marketing efforts will drive better results and help to build brand awareness that will ultimately allow your audience to easily recognise your brand. From your website, blogs and social media to responding to customer reviews and replying to emails, it’s important to maintain a consistent voice, tone […]
Using Heat Mapping To Increase Conversion
Heat mapping is a visual tool which allows online businesses to see which areas of their website are receiving the most engagement from traffic e.g. which buttons users click the most and how far they’re scrolling down a page. To put it simply, heat mapping is thermal imaging on a website – the darker the […]