New York Hotdog Co.

Branding

The Project

New York Hot Dog is a brand new, American themed, upmarket Hot Dog sandwich bar coming to York in 2018, we had the pleasure getting to work on creating them some very different contrasting brand directions to choose from to kick-start their brand, with this one being the chosen approach!

The New York Hotdog Co. shop sign

The Approach

The owners of New York Hot Dog Co, wanted a classy, upmarket, very American themed feel that works well with a wide range of mainstream audiences. We went with a rustic and traditional feel, that had that gritty, ‘American grill’ style with a font that complimented.

The New York Hotdog Co. logos black and white
The New York Hotdog Co. Polo Shirt branding
The New York Hotdog Co. Shop facade
The New York Hotdog Co. logo on paper
The New York Hotdog Co. bag branding application and box branding
The New York Hotdog Co. food menus and colour palette
The New York Hotdog Co. typefaces

Other Projects