5 Ways Your Website Can Benefit From SEO
Why does my website need SEO?
The more informative, credible and user friendly your website is, the higher search engines such as Google will rank you. Basic SEO (Search Engine Optimisation) practices will help potential customers find your site and improve website traffic and conversion rates.
1. Earn more traffic
If you want to drive more people to your site organically, SEO is the best way to get your website in front of interested parties by ranking above your competitors.
When using a search engine, it crawls the web for the most relevant information from potentially millions of websites. For your site to appear at the top of the SERP, your site will need to be optimised, especially in a crowded market.
2. Reach your target audience
Ranking at the top of the SERP massively increases your chances of being seen by those actively searching for the products/services that you offer. According to research carried out by Backlinko, only 0.78% of Google searchers click on results from the 2nd page and beyond.
62% of consumers use search engines when they first want to learn more about a new business, product or service – and 41% use them when they’re ready to buy. By using keywords throughout your site via various mediums, i.e blogs, imagery, website content, this allows the search engine to pick up these keywords, label your content as relevant to the user and rank your website higher.
3. Improve user experience
Google wants to give their users the best possible experience, using an algorithm that directs them to the most relevant content with the best user experience. Technical factors such as mobile-friendliness, usability and site speed are crucial to gaining a higher ranking and will also benefit you in terms of conversion.
4. Boost your credibility
To put it simply, people trust search engines. Being ranked on page one means that search engine believes that you are a trusted company that can offer the user what they require.
Having informative, valuable content that intrigues and drives people to your website is a small part of the sales process. Although they may not actually buy anything or engage with your company in the first instance, the content they read will establish your brand as a credible and authoritative source of information.
5. Long Term Results
Compared to PPC (Pay Per Click), optimising your SEO has a lasting, long term effect. The impact from even basic SEO practices will be noticed within the first year, and many of those effects will last for several years.
It’s important to remember, SEO is a marathon, not a sprint. The more time, effort and budget that is committed to your SEO strategy, the more influence it will have on your website’s performance.