How Heat Mapping Your Website Can Up Your Revenue

  • Author: Alistair O'Sullivan

Finding the source

Heat mapping is a visual aspect in which online businesses are able to see where and what traffic is viewing the most on their websites. As a result, heat mapping can be used to show where users have clicked on a page. In addition, how far they have scrolled down a page. Helping the designers themselves by allowing them to experience, through their audiences eye’s; what navigating their website feels like.

Heat mapping itself is simply thermal imaging on a website. The darker the area, the more attention it is receiving.

  • RED: Very large presence on that area, viewed many times consistently.
  • YELLOW: Frequently viewed and active traffic.
  • WHITE: Little or no action taken on content.

Heat maps are used as they are far easier to read, rather than large quantities of numbers and written information. This can eliminate the time spent reviewing and implementing new strategies. 

Insight view of the traffic viewing the website and able to create a better experience for what works and what doesn’t. This ultimately enhances CRO if the content is easily accessible and attracting.

Any heat map analysis tool monitors user scrolling and cursor hover behaviour. Looking at this can give you an insight into key design features of your site.

Types of heat mapping

Click – provides a visualisation of the most clicked or tapped elements in your website. With this feature, you can easily determine the element or type of content that interests your users the most.

Scroll – tells you how far users scroll down on the different pages of your website, which can help you in determining the right length for your content. Like the click scroll map presents data visually.

Hover – As its name suggests, shows where the visitors hover their cursors on the screen. This gives you a glimpse which elements within your website attract visitors the most

Example Heat Map

Benefits

Website usability testing – With heat maps, you will be able to see which functions of your website visitors use the most and which are not as effective. Correcting elements on a website frequently, will automatically increase the usability of it and boost user experience as a whole.

Experiencing issues — Heat maps identify the fields that are causing visitors to bounce off the website.

Ad Placement – Heat Mapping is great when it comes to identifying the most attractive aspects on a website. If display ads on the website, placing them strategically in the layout to grab the attention of visitors.

Conclusion 

Learning how to read a heat map, you will be able to fine-tune a website design to maximise the user experience, increase conversions, and make your visitors to want to stay longer. Using heat mapping is a valuable asset to have and should not be pushed aside; as a result will increase CRO.