We’re growing! Meet our new head of strategy, David

  • Author: Bradley Pawson

Who am I?

I’m David, I’m the new Head of Strategy at Diony. I’ve worked in marketing for 6 years, 4 of which was spent building up my own agency. I’m what you might call an “old-school” marketeer, passionate about understanding how people behave and respond to marketing. That helps me create strategies that are highly effective, and highly targeted whilst making the most of up-to-date tools and platforms.

What were your first impressions of Diony?
Hungry. I’ve never met a team as driven and passionate about helping clients grow and develop their businesses, as well as growing the agency from within. Diony wants to make a difference, and I really believe it.

What drew you to the role?
Having built up my own agency for the last 4 years, it’s nice to be able to take a step back and focus on the bits that you really enjoy. For me, that’s developing amazing strategies and helping clients achieve their goals. Diony has given me that opportunity, and it’s incredibly exciting to get stuck in.

What has been the most rewarding part so far in your first two months?
Developing the Recover campaign designed to help businesses recover from the effects of Covid-19 has been incredibly rewarding, as well as the amazing people I’ve met and the relationships I’ve formed in the short amount of time I’ve been here.

What are your targets during your time here?
Diony has exciting times ahead over the next 12 months. I want to help the agency become one of the most forward-thinking, trusted agencies in the North in that amount of time… and we’re on track to do it!


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