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Why Consistency Is Key In Marketing

To put it simply, being consistent with your marketing efforts will drive better results and help to build brand awareness that will ultimately allow your audience to easily recognise your brand. From your website, blogs and social media to responding to customer reviews and replying to emails, it’s important to maintain a consistent voice, tone and style.

Following a marketing strategy whilst adhering to a regular schedule will help create a better customer experience and also help to build credibility, reputation and brand trust. Publishing on a regular basis will give you the opportunity to learn from your customers – content creation becomes far easier as you monitor your audience’s response/engagement and listen to what they want.

Whether you use your website to share blog posts, sell products or showcase what you are offering; it’s useless without an audience and powerless without the right audience. Social media marketing is bigger now than ever and platforms such as Facebook, Instagram and LinkedIn offer incredibly focused targeting options to ensure your content reaches the right people. By posting regular, consistent, high quality content, this will maximise your organic (unpaid) reach and your audience will start to follow, engage with and listen to your brand. 

For social media, we recommend investing in a scheduling software such as Hootsuite. This then enables you to schedule your social posts to go out at specific days/times, allowing you to get ahead and focus your time on other things. It can also help you to determine the best time for you to post to maximise your audience reach and provide you with insights and analytics.

5 Main Benefits of Consistency:

SEO (Search Engine Optimisation): One of the main benefits of consistency with content marketing is improved SEO. If you’re consistently publishing new content on your website; whether that’s posting blogs, updating pages or creating new landing pages, Google will place your website in a higher position on the SERP (Search Engine Results Page).

When accompanied by a targeted SEO strategy, regular content updates can significantly boost your website’s rankings and overall visibility, as long as you focus on being authentic, relevant and engaging.

  1. Credibility: In business, reputation is key. When consistently providing your audience with useful, high quality content, both your customers and your wider audience will start to see you as a knowledgeable, trustworthy business, making them more likely to use you themselves or recommend to others.
  2. Lead Generation: The increased exposure, visibility and brand credibility will in turn generate more leads by increasing brand awareness, driving more traffic to your website and creating stronger relationships with your audience.
  3. Engagement: By posting relevant, useful content on social media, you’ll start to build an engaged audience, who become more invested in your brand. When your audience is engaged and are interacting with your content, social media platforms will favour your content and push it even further, thus significantly increasing your brand awareness.
  4. Reviews: After converting a customer, consistency is still crucial. When you’re consistent with communication, customer service and quality, your customers will be more enticed to leave you a good review which will again contribute to brand credibility and brand trust.